Heywood | Video Engage

Reimagining member engagement with Heywood Video Engage

Engaging with pension plan members has historically been a difficult task. The often one-way process has been dominated by costly mail communications, with limited evidence of the impact of capturing member attention or impact on member decision-making.

But things are changing...

...and it just got personal. Heywood has launched ‘Video Engage’, an interactive and personalised tool that simplifies complex financial information to engage members like never before.

Educate and engage
Using AI-generated presenters for fast production and dynamic personalised storytelling allows you to offer human connection and empathy at scale, while making the complex subject of pensions simple.
Improve your data
Leverage a member’s engagement with video content to take follow-up actions, such as updating their address or designating beneficiaries.
Secure video, on-demand
Members can view their videos at anytime, on-demand, in any language, across any device, with all data being transmitted and processed securely.

Why personalised Video Engage?

Improved member experiences

Real-time access, plain language, personal content, recap quizzes and signposting to additional actions put the user in charge of their pensions journey.

Accessibility and inclusivity

Meet the vast needs of your membership. Members with learning differences, limited
familiarity with pension terminology and visual impairments are catered for.

No extra work for you

With a speedy implementation process, Heywood-managed branding and no video
production knowledge necessary, personalised Video Engage is a ready-made solution.

Video Engage use cases

Pension plan member onboarding

Welcome new members with clarity and confidence.

Deliver a personalized video that explains how the pension plan works, what benefits are included, and what actions members need to take. A simple, engaging introduction that builds trust from day one.

Annual benefit statement video

Bring your ABS to life.

Replace dense paperwork with a personalized video that explains each member’s statement in plain language. From pension projections to contribution history, help members understand their benefits quickly and clearly, on any device.

Retirement options video

Simplify complex retirement decisions.

Guide members through their retirement choices with a personalized, scenario-based video. Explain tax-free lump sums, income options, and next steps, all tailored to individual circumstances, removing jargon and reducing support calls.

Buy-in or buyout member communications

Reassure members during transitions.

Communicate buy-in or buy-out changes clearly with a secure, personalised video. Help members understand what’s changing, what stays the same, and what they need to do, ensuring confidence, clarity, and compliance.

Revolutionise member engagement

By using Video Engage, 88% of users show a better understanding of their pension.
Since launch, Video Engage is available to over 250,000 pension scheme members.

Old problems? We’ve got new solutions. Pensions perfected - that’s
the Heywood way.

"There was an 80% increase in engagement rates for our active ABS"

North East Scotland Pension Fund

“The video was brilliant, explains everything in simple terms, brings up all the figures I need and is just easier to understand.”

Pension plan member

Heywood Video Engage