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Reimagine member and consumer engagement with Heywood Video Engage

Clear communication builds trust. When customers receive information that feels personal, simple and relevant, they make better decisions and engage with confidence. 

Video Engage uses your data points to build a personalised video journey in the browser or app, without adding complexity or sending information outside your organisation.
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A smarter way to communicate complex financial information

Today’s customers expect clarity, speed and simplicity. Modern communication technology now allows financial information to meet those expectations.

Video Engage is a personalised video communication tool that transforms complex financial concepts into simple, consumer ready content. 

It supports pension schemes, building societies, insurers, banks and investment providers who want to improve customer understanding, reduce inbound queries and increase clarity across their communication cycles.
An example of Video Engage DC

Award-winning solutions designed to empower pension schemes

Our industry awards recognise the impact Video Engage has made in improving understanding and modernising financial communication.
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PMI Pinnacle Awards

Heywood wins ‘Impact on Retirement Planning Excellence’ at the PMI Pinnacle Awards 2025

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How Video Engage Works

Video Engage uses a modular, browser or app-based approach to create personalised video journeys without heavy rendering or long production cycles. Everything can be customised to your brand, your use cases and your level of personalisation.

Modular storytelling

Each video is built from scenes. These can be reused across different communications, adapted for different audiences and combined to support any campaign or regulatory need.

Consumer friendly delivery

Videos play in the browser or app instantly. No downloads, no delays and no technical hurdles. Customers can watch their personalised video on any device and in more than one language.

Interactive experiences

Video Engage supports questions, sliders, user choices and recap quizzes. This helps customers understand their information, reinforces learning and guides them to clear next steps.

Custom avatars to deliver your message

If you want a human presence, you can add a branded avatar to present key information. This is optional and fully customisable.

Clear analytics

Track completion rates, engagement, replay behaviour and key moments. Use the data to refine communication strategies and reduce customer queries.

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“Issuing our video annual benefits statements has resulted in significant cost savings and avoidance of possible data breaches.”

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Key use case for pensions and financial services

Annual benefit statements and annual pension updates

Turn dense paperwork into an easy to follow personalised video. Customers can see their contributions, projections, retirement age and next steps explained in simple terms. Engagement increases and queries decrease.

Investment updates and fund explainers

Explain fund performance, risk levels and investment choices through visual storytelling. Customers can explore scenarios, understand what influences their returns and see the impact of changing contribution levels.

Pension dashboards communications

Support your dashboards strategy with personalised video journeys that prepare customers for what the dashboard shows, help them understand possible matches and encourage them to correct data if needed.

Building society and mortgage statements

Walk customers through their annual mortgage statement, interest changes, payment history and remaining balance. Interactive choices help them explore overpayment options or term changes.

Retirement options and pre-retirement journeys

Guide customers through the choices they face as they approach retirement. Video Engage helps explain tax free lump sums, income options and pooled or drawdown strategies in a simple and relatable way.

Welcome and onboarding journeys

Introduce new members or customers to their product with clarity. Show how the scheme or product works, what benefits they have and what they should do in their first few weeks to get the most value.

Designed for compliance and clarity

Video Engage supports organisations that want to meet the rising expectations for clearer, fairer and more transparent communication. For regulated firms, the platform aligns naturally with Consumer Duty expectations by improving understanding, supporting informed decisions and guiding customers towards appropriate actions.

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Discover how clear, interactive video can transform your customer communications.

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Security and control built in

Organisations retain full control of their customer data at all times. The platform does not require you to send your data to an external provider. Everything is securely processed and displayed through a browser-based or app experience.

This approach makes Video Engage suitable for schemes, building societies and financial institutions with strict compliance requirements.

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  • Your data stays where it belongs -with you. No external processing and no file transfers.

  • No heavy rendering means you are not waiting hours for video files to process. Updates, data changes or wording tweaks can go live almost instantly.

  • No long production cycles means you can keep your content accurate and current without the usual waiting time that comes with traditional video production.

  • Built for strong data control across pensions and financial services

Proven to improve understanding and engagement

Since launch, Video Engage has been adopted widely across UK pension schemes and financial organisations.

Our customers are benefiting form:

  • Increased annual benefit statement engagement rates
  • Lower query volumes
  • Higher completion and understanding scores
  • Strong customer feedback on clarity and simplicity

Old problems? We’ve got new solutions.

Ready to improve how you communicate with customers?

Video Engage helps you deliver clear, personalised and interactive content that supports better understanding across pensions and financial services. If you want to modernise your communications and give customers information they can act on, we can help.

Book a demo to see Video Engage in action.

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