Heywood | Video Engage

Reimagining member engagement with Heywood Video Engage

Engaging with pension plan members has historically been a difficult task. The often-one-way process has been dominated by costly mail communications, with limited evidence of its impact on capturing member attention or influencing member decision-making.

But things are changing...

...and now it’s personal. Heywood has launched ‘Video Engage’, an interactive and personalized tool that simplifies complex financial information to engage members like never before.

Educate and engage
Using AI-generated presenters for fast production and dynamic personalized storytelling allows you to offer human connection and empathy at scale, while making the complex subject of pensions simple.
Improve your data
Leverage a member’s engagement with video content to take follow-up actions, such as updating their address or designating beneficiaries.
Secure and compliant video, on-demand
Members can view their videos anytime, on-demand, in any language, across any device, with all data transmitted and processed securely, complying with industry-leading standards.

Why personalised Video Engage?

Improved member experiences

Real-time access, plain language, personal content, recap quizzes and signposting to additional actions put the member in charge of their pensions journey.

Accessibility and inclusivity

Meet the needs of retirement plan members. Members with learning differences, limited familiarity with pension terminology and visual impairments are catered for.

No extra work for you

With a speedy implementation process, simple plan branding, and no video production expertise required, Video Engage is a ready-made solution.

Seamless integration with pension administration platforms

Video Engage seamlessly integrates with core pension administration systems to deliver personalized, accurate member videos using live data.

Inclusive, multilingual, and locally relevant video communications

Video Engage supports a broad spectrum of languages and regional adaptations, ensuring every member feels understood and included.

Video Engage use cases

Pension plan member onboarding

Deliver a personalized video that explains how the pension plan works, what benefits are included, and what actions members need to take. A simple, engaging introduction that builds trust from day one.

Annual benefit statement video

Replace dense paperwork with a personalized video that explains each member’s statement in plain language. From pension projections to contribution history, help members understand their benefits quickly and clearly, on any device.

Retirement options video

Guide members through their retirement choices with a personalized, scenario-based video. Explain tax-free lump sums, income options, and next steps, all tailored to individual circumstances, removing jargon and reducing support calls.

Revolutionise member engagement

By using Video Engage, 88% of users show a better understanding of their pension.
Since launch, Video Engage is available to over 250,000 pension scheme members.

Old problems? We’ve got new solutions. Pensions perfected - that’s
the Heywood way.

"There was an 80% increase in engagement rates for our active ABS"

North East Scotland Pension Fund

“The video was brilliant, explains everything in simple terms, brings up all the figures I need and is just easier to understand.”

Pension plan member

Who we work with

Our global customer list speaks for itself. At Heywood, we believe a true partnership is a two-way street. Mutual trust and respect are at the core of every interaction. And that’s why we enjoy long-term partnerships with all of our customers.